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Notes from the Hive

Learn what’s the buzz for all things Marketing, Social Media and Business Ownership

Pic of small child at Bluey's World

What Bluey’s World Taught Me About Marketing (and How Small Businesses Can Apply It Too)

Here are 5 powerful marketing takeaways from Bluey’s World that any small business can use — even without a massive brand or budget.

What I’ve Learnt Running My Own Meta Ads

I LOVE Meta Ads and how they can compliment a good organic social media strategy.

Bees & Social Media – How are they alike?

DID YOU KNOW how important bees are to our sustainability? A third of the world’s

What Can You Do With 100 Days?

Here are my top five tips to action NOW if you’re ready to level up

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Enjoy me practicing what I preach and sharing my f

Enjoy me practicing what I preach and sharing my first ever day in the life video as a digital marketing consultant and single mum.

Today was a busy day with some 1:1 training and a content shoot so was a little more interesting than most of my days that look like 8+ hours at my desk alternating between sitting and standing!

Sharing ‘day in the life’ style content helps build trust and connection - giving your audience a real, relatable glimpse behind the scenes of who you are and what you do.

Now, where’s your day in the life?

Leaving the house with toddlers is no joke… 👀

Leaving the house with toddlers is no joke… 👀

Mondays are my “half mum, half work” days, and I was trying to film some day-in-the-life content when Florence decided to make her grand entrance ready to head out for some errands.

She may cause us to be late, but she’ll never be underdressed 💁‍♀️ #fitcheck #ootdtoddler

I had a big day of off-site meetings today - a rar

I had a big day of off-site meetings today - a rare one where I wasn’t in trackies, slippers, and hiding behind a computer screen.

I love fashion and it used to be a huge part of my identity.

But after years of IVF, body changes, and the shift to working from home, I haven’t quite found my new style.

This morning I really struggled to find the right outfit for the multiple events I had on today and was feeling pretty deflated as I walked down the stairs…

Then came the voice of my three-year-old:

“Mummy! You’re sooooo pretty - I love your dress and your boots!”

My own little hype girl 🥹🥰 And just like that, I remembered.

She’s watching. She’s listening. She’s copying.

And I need to show up with the same confidence I hope to raise her with.

So here’s our first ever fit check - maybe this is the beginning of me re-finding my style… and showing up for both of us. 💫

Yesterday was the most perfect winter’s day for

Yesterday was the most perfect winter’s day for the Picnic in the Paddock event at @lazy_cow_farm_ as part of the @jumpersandjazzinjuly Festival.

All signage was put together by my talented bestie @birdandbranchdesign and the event was styled by the Queen of events @laceandbarrel

Already looking forward to next year… although will try to remember not to wear white pants!

Not sure what’s more satisfying… sending a mon

Have you ever asked your new clients how they actu

Have you ever asked your new clients how they actually found you? 👀

After a recent enquiry, I got chatting with the new client about how they came across my business.

And their answer was a first for me… “I asked ChatGPT who would be a good fit to help me with digital marketing - and you came up.”

They went on to explore my website, checked out one or two other suggestions, then used Instagram to get a feel for me. And that sealed the deal.

This moment made me realise:
✅ We need to be optimising for AI, not just Google
✅ Every touchpoint- especially socials - is doing the heavy lifting before a client even says hello or gives you a follow
✅ Your vibe really does attract your tribe

And remember… you never know who’s watching. Or should I say ‘what’ is watching 😉

You can’t market your way out of bad client expe

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