I LOVE Meta Ads and how they can compliment a good organic social media strategy. For the last month I have been using Meta Ads to sell tickets to my upcoming workshop and here’s what I’ve learnt:
1️⃣ Paid Ads > Organic Content (for Sales)
Despite sharing plenty of organic content about the upcoming workshop, every ticket sale has come directly from ads. A good reminder that ads can amplify your reach and drive conversions beyond your existing audience.
2️⃣ Static Images Outperformed Video
While I tested both static images and video creatives, the static image had a better click-through rate which is the opposite to what I’ve found in most other testing. Sometimes, simpler formats can cut through the noise more effectively.
3️⃣ Expand Your Audience
By broadening the audience beyond Toowoomba, I sold tickets to people outside the region. This taught me the importance of testing geographic targeting to reach new, interested audiences and not limiting because *you* don’t think people will travel for your product or service.
4️⃣ Budget Wisely
A lot of ads managers will suggest you need to spend upwards of $10/day per audience to see results, this just isn’t feasible for most small businesses. I would rather run an ad for a longer time frame than go in with a higher daily budget. This is particularly effective if you have a strong organic presence and really know who you’re audience are that you’re targeting.
Running these ads for my own business has been such an eye-opener, even as someone who runs ads for others. It’s a great reminder that every campaign teaches you something new and to keep on testing! 📈
And can confirm, small business owners do in fact, do a little happy dance when someone buys from them 👯♀️
