Last week, I soaked up all the magic (and marketing genius) at Bluey’s World in Brisbane, and let me tell you, it was a masterclass in brand strategy.
While the kids were running wild through Bluey’s backyard, I couldn’t help nerding out over the little details that made the whole experience unforgettable, not just for kids, but for the parents too. And as someone who runs a digital marketing agency in Toowoomba, I was taking mental notes the whole time.
Here are 5 powerful marketing takeaways from Bluey’s World that any small business can use — even without a massive brand or budget.
Bluey is a Brisbane baby — but she’s beloved worldwide. Tourism Queensland leaned into local pride and turned it into international attraction power.
Takeaway: What’s your brand’s “local hero” moment? Maybe it’s a founder story, a Toowoomba connection, or a uniquely Aussie offering. Bee Digital Marketing has always championed regional brands — because local doesn’t mean small. It means relatable.
Every guest at Bluey’s World got a free pair of Bluey ears — an affordable gift that felt thoughtful. But the $20 photo op? That’s what we all lined up for. The experience had layers of value, and people were happy to pay for the upgrade.
Takeaway: Think about what your version of “Bluey ears” is. Whether it’s a freebie, bonus tip, or welcome offer — give a taste of value upfront, and then offer a premium next step. We use this tiered approach often in paid ads management and social media training — especially for service-based businesses.
Bluey’s World uses tiered pricing to manage demand: higher prices on weekends and holidays, lower on weekdays, and deep discounts at lunchtime (a.k.a. nap time).
Takeaway: Whether you’re offering a service or an online product, consider how pricing can reflect timing, availability, or audience. Strategic pricing isn’t just about making money — it’s about making your offer accessible and profitable.
The event didn’t go it alone. They partnered with Qantas, Expedia, and Flight Centre to create packages that combined travel and tickets — smart, seamless, and mutually beneficial.
Takeaway: Who shares your audience but doesn’t compete with you? At Bee Digital Marketing, we’re big believers in collaboration over competition — whether it’s co-hosting a workshop, sharing a bundle, or doing shoutouts on socials.
Even though most of the exhibit was “camera-free,” they made sure there were plenty of Instagrammable spots throughout. And yes — everyone stopped to snap a pic.
Takeaway: Don’t just think about your offer. Think about how people will interact with it. Make it easy for your audience to share your product or service online. User-generated content is gold on social media (especially in small markets like Toowoomba).
You just need a bit of creativity, strategy, and heart.
Whether you’re just starting or looking to grow, the same principles apply:
→ Make your brand memorable
→ Give people something to talk about
→ Build connections, not just campaigns
And if you’re feeling stuck?
That’s exactly what I help with.
At Bee Digital Marketing, we offer social media strategy, digital marketing management, and training right here in Toowoomba — all designed with small businesses in mind. Whether you need support with paid ads, content, or long-term strategy, we’ll work together to create a marketing strategy tailored to you.
🐝 Ready to bring some Bluey-style magic to your marketing?
Let’s chat — I’d love to help.
