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I had a big day of off-site meetings today - a rar

I had a big day of off-site meetings today - a rare one where I wasn’t in trackies, slippers, and hiding behind a computer screen.

I love fashion and it used to be a huge part of my identity.

But after years of IVF, body changes, and the shift to working from home, I haven’t quite found my new style.

This morning I really struggled to find the right outfit for the multiple events I had on today and was feeling pretty deflated as I walked down the stairs…

Then came the voice of my three-year-old:

“Mummy! You’re sooooo pretty - I love your dress and your boots!”

My own little hype girl 🥹🥰 And just like that, I remembered.

She’s watching. She’s listening. She’s copying.

And I need to show up with the same confidence I hope to raise her with.

So here’s our first ever fit check - maybe this is the beginning of me re-finding my style… and showing up for both of us. 💫

Yesterday was the most perfect winter’s day for

Yesterday was the most perfect winter’s day for the Picnic in the Paddock event at @lazy_cow_farm_ as part of the @jumpersandjazzinjuly Festival.

All signage was put together by my talented bestie @birdandbranchdesign and the event was styled by the Queen of events @laceandbarrel

Already looking forward to next year… although will try to remember not to wear white pants!

Not sure what’s more satisfying… sending a mon

Have you ever asked your new clients how they actu

Have you ever asked your new clients how they actually found you? 👀

After a recent enquiry, I got chatting with the new client about how they came across my business.

And their answer was a first for me… “I asked ChatGPT who would be a good fit to help me with digital marketing - and you came up.”

They went on to explore my website, checked out one or two other suggestions, then used Instagram to get a feel for me. And that sealed the deal.

This moment made me realise:
✅ We need to be optimising for AI, not just Google
✅ Every touchpoint- especially socials - is doing the heavy lifting before a client even says hello or gives you a follow
✅ Your vibe really does attract your tribe

And remember… you never know who’s watching. Or should I say ‘what’ is watching 😉

You can’t market your way out of bad client expe

Starting next month, Instagram posts will start sh

Starting next month, Instagram posts will start showing up in Google search results 😱👀

Yep, that means your content could now be found beyond the gram… but only if your captions are SEO-friendly.

Here’s what you need to know and what I’m doing to make my captions SEO friendly.

Save this for later + share with your biz bestie who needs to know this! ❤️🐝

Well, I did it! Against the odds (the freezing wea

Well, I did it! Against the odds (the freezing weather, sick child, minimal sleep 😂) I walked 50km in the last 7 days for the #WalkForHim challenge and have raised just under $700 for @pcfa_oz 💙🙏

Thank you so much to everyone who supported me a d donated to this cause close to my heart - I appreciate it so much. If anyone still wants to donate I’ll leave the link in my bio for a few more days.

Now back to regular programming! 🐝❤️

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